Why a Responsive Web Design is Important?

May 11, 2016 by Priya

Why a Responsive Web Design is Important?

Web masters when developing a site may add several features to make the site more effective. However one of the most critical issue in web designing is developing responsive website that is mobile-friendly.

Mobile devices such as smartphones and tablets are taking over internet surfing and as a web design come up with a mobile friendly website. They are becoming more widely used in web shopping, finding content online. For this reason it is advisable to come up with a responsive web design that is user friendly.

A responsive web design refers to a web site that can be viewed in different devices. A desktop can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.

Importance of a responsive web design:

1.Support multi-device user

A responsive web design support a person who uses many devices to access to any content in the web. Due to technology advancement we are living in the world where not only do customer visit sites using different devices but they may also return to these sites using this different devices interchangeably. Therefore, designing responsive website give your customers no restriction to your site regardless the devices that is near them. If a customer may try and access your site on a mobile device and does not get the information, he/she may leave your site for more mobile friendly website.

2. Search engine optimization

Search engines i.e. google recommend responsive web design. A responsive web design has one URL no matter which device it is viewed on. This allows search engine to crawl through and improve the ranking of your website. Also google started rewarding the mobile friendly sites and they are visioning to make these sites rank higher.

3. Saves time and money

People have notions that responsive website designing is costly. But I say no because when developing other conventional design you have to count the cost of duplicating the site on other mobile devices. Designing responsive website cut the cost as the site is mobile friendly. It also saves the time you would have spent on the designing the website for the mobile devices.

4. Reduces bounce rate

Designing responsive website will reduced the rate at which the visitors leave the site after viewing only on page. This is because they are easy to navigate thus reducing frustration hence creating interest. You’ll get less website bounce rate by using a responsive web design.


Designing a mobile friendly website is recommended by google as it allow viewing on different devices. It also make your SEO strategy easier to carry out. For these reasons, responsive web design is the best option for your mobile SEO strategy.


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