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Why Alt Tags are Important in Web Design?

25

Apr
April 25, 2016 by Priya
Why Alt Tags are Important in Web Design?

Search Engine Optimization is divided into two different categories namely on the page and off page factors? The primary purpose of Search Engine Optimization (SEO) is to increase the ranking of a website for selected Keywords.

On page SEO factors refers to the elements on a web page which affect search engine rankings such as body text, Meta description, anchor text, bold/italic text, URL, title tag and image alt tags. Though one might not realize it, images can generate a lot of traffic from search engines such as Google. Web Design India can help in learning how to optimize images to score more traffic on any website.

What are image alt tags?

These are alternative texts for an image. They are one of the most important on-page SEO factors behind the website content. Image alt tags are created to give a description of the picture. Search engines use alt tags to understand the content on the web for proper indexing within the ranks of the search results.

The people reading a website are not able to see the alt tags except through HTML emails. Initially, alt tags were purposefully for users with screen readers. However, they are being used by search engines as one of the factors to determine the content on a web page.

Image Alt tags are important in Web Design for several reasons:

1. Help in getting good search engine rankings

Do you know that search engines can only read texts? Search engines can’t read any of the images on a website. It is, therefore, important to associate the pictures with wording using alt tags. Images with alt tags can easily be matched with the description given to the content on any website by search engines. This helps in search engine rankings.

2. Provides better user experience

Image alt tags allow the people who are visiting any website to know what an image is all about. Also, the alt tag will be shown in place if the image is missing. Similar to the text visitors who read as they wait, they can also wait for the image in anticipation before it appears.

3. Increased search traffic

Optimizing website content with image alt tags results in increased search traffic to a given site. The quality of search traffic becomes even higher thus engaging more visitors to the website or blog. The search traffic increases by 25% when one goes to a site and optimizes the existing images and the new images that will be added.

4. Add URLs to images

Adding URLs to the images on a website where applicable, directs people to a relevant page on the site as they look for images on the search engines. This is one tip to get started within optimizing website images for search engines.

5. Including keywords in image alt tags

When you include keywords in the image alt tags, it might have little or no effect on SEO rankings but will help in drawing traffic from search engines. Remember to separate different keywords in the alt tag with a dash (-).
To understand more about on page SEO factors, check with Web Design India for more tools that will be useful for website optimization. Check the images on a website and see if they have the image alt tags included. At Web Design India, one is assured of proper design for any website of choice. Web Design India understands good coding standards.

Categories: Web DesignTags: , ,

How to Maintain Your Website after Deployment?

28

Mar
March 28, 2016 by Priya
How to Maintain Your Website after Deployment?

Coming up with a website and deploying it is one thing and maintain it is another different thing. Just like any software websites require frequent maintenance so as to keep a successful presence in the internet. After website deployment utilize your web design to achieve your prime goals and objectives. Web design India has maintenance packages that can help in managing your website while you still progress with business activities.

6 Tips for maintaining a website after deployment

1. Updating content

Old content may lead to google panda penalty on your site. Also customers do not return to websites that have old content. As a website holder frequently update your website content. If you think that your grammar and styles are not good for your reader, hire writers or page editors who will write new post or edit post to keep them updated. Your sites update will keep your site higher ranking and will prevent hits from google panda. It will also increase your site conversion rate maintain your presence online.

2. Link checkups

After website deployment make sure that you perform a regular check on your links. This will help you identify broken or malfunctioned links and then fix them. Web design India provides maintenance services to check and usually fix dead and broken links.

3. Adding new pages to the website

After website deployment it is advisable to keep adding new pages on your website. Frequent activities will increase the visitors on your page.

4. Optimizing pages

The web design company you choose should have packages that will enable easy management of the site. The web design packages offered by web design India includes best social media optimization services and also provides some seo tips that will help in the maintenance of your site. Optimizing will help brand advertising and will increase website traffic to your page.

5. Changing design templates of the website

Changing design time to time is another way to increase your website conversion rate. With affordable website maintenance services from a well-known Web Design Company it is possible to change templates of your website making it more and more appealing to the visitors.

6. Monitor Traffic and User Behavior

This will help you know how you are doing on the search rank. After website deployment, you can download other tools that will help to evaluate traffic and user patterns and install them. Will also help you identify popular pages, products, and any errors on your site encountered by your users. In conclusion Above website designing tips will help you run and maintain your site after deployment. If you are always busy you can hire an editor or give a contract to a web designing company that will assist in the maintenance of the website.

Categories: Designing, Web DesignTags: , ,

All you need to know about website design types

22

Mar
March 22, 2016 by Priya
All you need to know about website design types

 

Website design of a company plays a pivotal role in marketing. Web design services are offered to the best satisfaction level to the customer.  Web Design India suggest it may cost you more depending on the type of website design you choose. Top Web designers India develop all types and sizes of website that a customer may require.

What are the different types of website design you should know about?

1 Fixed website design

In this type of website design the web page width doesn’t alter when the browser is resized or depending on the device used. When such a website is used it’s hard and annoying to view it using devices such as smartphones and tablets. The viewer may be forced to scroll horizontally to view the rest of the content in page. Some may even need to be zoomed in or out to view a page test.

2 Liquid or fluid design

This type of website design is the opposite of the fixed design. When you resize the browser the content spread itself out to fill the width of the screen of the devices used. The columns containing the content on the webpage are developed using percentages therefore making the columns to increase or decrease or increase in size relatively to each other.

3 Responsive website design

This type of web design prevent the user from having to resize or scroll a webpage in order to read the webpage content. Responsive website design is the recommended as it can be easily be viewed on desktops, tablets and also smartphones. This type of design does not require the web design company you choose to design multiple website design format that have to be rearranged for different devices.

4 Static design

A static website is one without any server-side functionality and has no database or interactive content. This type of web design is appropriate for small customer website that do not require complex feature. They are cheap, easier and faster design.

5 Dynamic design

Dynamic websites make use of server-side programming and databases to store and deliver the content. They allow the use of complex features and require more initial work. They are more appropriate for e-commerce websites.

Conclusion

Best Web design company need to analyse which devices in which the target audience are viewing the website on in order to come up with the best website design. If your customer are not viewing your website in a smartphone, there is no need to spend more money on perfecting the responsive design layout.

Categories: Web DesignTags: , , ,

Five mistakes to avoid when designing an ecommerce website

26

Sep
September 26, 2014 by Amar
Five mistakes to avoid when designing an ecommerce website

Doing business online in a given ecommerce website designing offers new and very wide market for 24 hours a day 7 days a week across the entire year. Thanks to ecommerce website development, the costs of mailing and travelling are cut down and this brings about the convenience of a good high quality ecommerce web design. There are however various mistakes that several clients of ecommerce website designing do that may lead to low traffic in their ecommerce web design.

These Ecommerce Website Designing mistakes are common and below illustrate the ways in which you can avoid them.

Poor Content

Precise and detailed product description is one of the key information that has to be available in every ecommerce website development. While shopping online in any ecommerce web design, all one needs is to be satisfied first with the information one has obtained about the product before going ahead and purchasing it. This is one common mistake done during ecommerce website designing as they don’t incorporate it whatsoever. For the good impact of a good ecommerce website development, precise and valid product information is provided. For a good ecommerce web design, provide as much information on all dimensions of a product, their sizes, the weigh they have and also any pertinent information which is dependent on what the product is. There are various descriptive terms and expressions that you can always use in any ecommerce website development to provide all information of all products and services.

Bad Customer Support Service

The second mistake to avoid dearly is lacking of a customer care and help center in the ecommerce website designing. In any case, a good ecommerce web design should provide a platform for the clients contact information to ensure safety and validity of the working of any ecommerce website development. When the customers have an issue or matters that need clarifications, they suppose that any ecommerce website designing should provide for the contact to use and get feedback from real persons given in the ecommerce web design. A good practical way to understand the importance of having a contact details in the ecommerce web design is that for any more expensive product or service, the customer will tend to have more and more questions and this should be well done in the ecommerce website designing of your own.

Site Optimization

The other mistake to avoid in creating an ecommerce web design is the inadequacy of the site search engine. Each ecommerce website development should have search engine optimization software to generate more and more traffic and thus promote its business in the long run.

Poor Shopping Cart Design

The other mistake to avoid in ecommerce website designing is using a low profile and poor shopping cart design. The face of the ecommerce web design should be made in such a way to attract more and more clients and should start from the initial ecommerce website development layout.

Poor Website Navigation System

The fifth mistake is having confusing navigation that makes it hard for clients to find and identify specific commodities in any give ecommerce website. Anny ecommerce website designing should ensure that products are well classified and categorized to their respective specifications in the ecommerce web design.

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