Category Archive for ‘Designing’

How to identify your business website targeted audience?

Why your website targeted audience is important?

During business website design, one of the plans should be deciding who will be on the receiving end of your marketing efforts. The truth is that no one can target everyone. Having a well-defined target market is more important than ever.

By identifying your website target audience enables you to access and define the demand of your product on the market. You are also able to improve your product and services so as to meet the demands of the customers and also modify the language that understandable to the targeted audience.

By coming up with a website target audience, it may feel to be constraining but by defining website target design, you are able to spend your time and money thus saving your resources.

How do you get started?

1. Physical demographic of your target:

You should be able to come up with detailed description of the physical description of gender, age range, health status. Females and males both differ in their taste for any web design. If your target is both the genders you should be able to come up with a business website design that is appealing to them. Age and health also may be another challenge as younger people are more literate than older folks in terms of technologies.

2. Your current customers:

Look at the current base of your customers and identify the reason why they buy for you. If there is a characteristic that interest your business it will help you identify where to apply to increase your customers.

3. Culture status:

Identify website visitors cultural status. This should include economic status, employment level, social group, language and also their cultural values. Economic status and employment will help you decide a visitor access the web from a high-end home computer, an intranet from an office, or a low-end computer at a public place.

4. Competing sites:

You have to focus on your competitors and who they are targeting. Look at their current customers and then find any market niche that they may be overlooking. Do not go after the same market niche.

5. Consult your business plan:

Just look at your goals and analyze the products and services you offer. You should consider how your product differs from other companies and think broadly who might be interested may be willing to buy your products. This will help come up with the best business website design.


Have in mind that if you have the correct target audience you increase the web traffic of your site and by doing so the conversion rate also increases. Use the information above to come up with something appealing to the customer.

Why a Responsive Web Design is Important?

Web masters when developing a site may add several features to make the site more effective. However one of the most critical issue in web designing is developing responsive website that is mobile-friendly.

Mobile devices such as smartphones and tablets are taking over internet surfing and as a web design come up with a mobile friendly website. They are becoming more widely used in web shopping, finding content online. For this reason it is advisable to come up with a responsive web design that is user friendly.

A responsive web design refers to a web site that can be viewed in different devices. A desktop can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.

Importance of a responsive web design:

1.Support multi-device user

A responsive web design support a person who uses many devices to access to any content in the web. Due to technology advancement we are living in the world where not only do customer visit sites using different devices but they may also return to these sites using this different devices interchangeably. Therefore, designing responsive website give your customers no restriction to your site regardless the devices that is near them. If a customer may try and access your site on a mobile device and does not get the information, he/she may leave your site for more mobile friendly website.

2. Search engine optimization

Search engines i.e. google recommend responsive web design. A responsive web design has one URL no matter which device it is viewed on. This allows search engine to crawl through and improve the ranking of your website. Also google started rewarding the mobile friendly sites and they are visioning to make these sites rank higher.

3. Saves time and money

People have notions that responsive website designing is costly. But I say no because when developing other conventional design you have to count the cost of duplicating the site on other mobile devices. Designing responsive website cut the cost as the site is mobile friendly. It also saves the time you would have spent on the designing the website for the mobile devices.

4. Reduces bounce rate

Designing responsive website will reduced the rate at which the visitors leave the site after viewing only on page. This is because they are easy to navigate thus reducing frustration hence creating interest. You’ll get less website bounce rate by using a responsive web design.


Designing a mobile friendly website is recommended by google as it allow viewing on different devices. It also make your SEO strategy easier to carry out. For these reasons, responsive web design is the best option for your mobile SEO strategy.


How to Maintain Your Website after Deployment?

Coming up with a website and deploying it is one thing and maintain it is another different thing. Just like any software websites require frequent maintenance so as to keep a successful presence in the internet. After website deployment utilize your web design to achieve your prime goals and objectives. Web design India has maintenance packages that can help in managing your website while you still progress with business activities.

6 Tips for maintaining a website after deployment

1. Updating content

Old content may lead to google panda penalty on your site. Also customers do not return to websites that have old content. As a website holder frequently update your website content. If you think that your grammar and styles are not good for your reader, hire writers or page editors who will write new post or edit post to keep them updated. Your sites update will keep your site higher ranking and will prevent hits from google panda. It will also increase your site conversion rate maintain your presence online.

2. Link checkups

After website deployment make sure that you perform a regular check on your links. This will help you identify broken or malfunctioned links and then fix them. Web design India provides maintenance services to check and usually fix dead and broken links.

3. Adding new pages to the website

After website deployment it is advisable to keep adding new pages on your website. Frequent activities will increase the visitors on your page.

4. Optimizing pages

The web design company you choose should have packages that will enable easy management of the site. The web design packages offered by web design India includes best social media optimization services and also provides some seo tips that will help in the maintenance of your site. Optimizing will help brand advertising and will increase website traffic to your page.

5. Changing design templates of the website

Changing design time to time is another way to increase your website conversion rate. With affordable website maintenance services from a well-known Web Design Company it is possible to change templates of your website making it more and more appealing to the visitors.

6. Monitor Traffic and User Behavior

This will help you know how you are doing on the search rank. After website deployment, you can download other tools that will help to evaluate traffic and user patterns and install them. Will also help you identify popular pages, products, and any errors on your site encountered by your users. In conclusion Above website designing tips will help you run and maintain your site after deployment. If you are always busy you can hire an editor or give a contract to a web designing company that will assist in the maintenance of the website.

Dos and Don’ts of Website Designing

Top website designing tips to be followed for effective web design:

When coming up with a website design India, there are some website designing tips that should be considered. Web designing involves make a choice which may be good or bad. Web Design Company have their dos and don’ts when it comes to creating the best design website.

Here are some fundamental dos and don’ts of effective web design that can take you a long way in designing pages that are optimized, convertible and actionable:


DO: Keep your page structured

One of the best website designing is focusing on what is important and coming up with a good logical order of your website. As a web designer make your page easier for the visitors to work.

DONT: Just place boxes everywhere

During website designing don’t just do putting boxes everywhere without an order. People like a well-organized website where boxes are arranged according to their size.

Website importance

DO: Focus on what’s important

A web design company should focus on the goals and objectives of the website during web development. Make sure the important information comes first in the home page and should be highlight or use a different font.

DONT: Place irrelevant ads across your page

Do not add irrelevant ads on your page. Do not over advertise on your website. Website developers should add ads that are relevant your site. Try blending the ads in and making sure they don’t take away from the content of your site.

Color scheme

DO: Choose the right color scheme

During website design come up with color according to the emotions of your target audience. People are choosy on the colors. It is advisable to use color that are appealing to your customers and make that it gives a contrasting image to the product you display.

DONT: overdo the colors

As a website developer don’t mix many colors. Many website designer make the mistake of mixing like 20 colors on the same page. This may annoy the visitors and they may never return to your site. Website designing tips suggest that use at most 5 colors on a website page.


DO: Make it easy to scan your pages

During web development make sure you make the site more navigable. When a visitor reach to your page he/she should spend less than 5 minutes trying to figure out what your website is about and what it has to offer.

DONT: Write to long paragraphs

People ignore too many words and they are choosy on the content they scan their information from. Break your content up and make it easier to read.

In conclusion

The above are dos and don’ts you should follow during web design.

Is a Responsive Website Design Easier to Crawl by Google?

How a responsive website design affects a website search engine ranking?

The answer to this fundamental question has never been of more importance than now when the ranking of websites on search engines is hugely dependent on their structure and mode of presentation.

As a webmaster, it’s vital that you’ve a grasp of the different search engine ranking metrics and how Google search bots crawl through your website.  It’s only then that you can structure your webpages appropriately. In this guide, learn how leveraging on a responsive website design impacts on how Google search bots crawl through your website.

What is responsive website design?

This is a website designing approach that responds to the needs of different internet users who employ different screen sizes to surf the web. The layout of the webpages is resized to fit into the user’s screen without affecting their viewing and interaction experience.

Mobile website versus responsive website;

To an inexperienced webmaster, there is little to separate between a normal website and a responsive one. But differences abound. Basically, a mobile website is copy of your main website that is specifically tailored for viewing on mobile devices. Such a website reformats itself to suit the screens of handheld or tablet devices.

A responsive website, on the other hand, is a designing approach aimed at making the main website easy to read on the different screen sizes. The webpages readjust on-the-fly to suit the various screen sizes. In a nutshell, a mobile website is tailored for mobile device users while responsive website design approach promotes multi-platform usability of the site.

How Google crawls through responsive websites?

All the content of a  google friendly website design are contained on the same URL. This means that when a user keys in phrases related to a specific website, Google search bots will only to crawl and index a single version of your site. This saves time and reduces the time it takes to return results to a given query. Ultimately, Google favors such sites as the load time is usually lower and search more concentrated.

A responsive website also has a lower bounce rate. Consequently, Google considers such websites as credible and authoritative in the eyes of a user. It thus crawls and indexes such sites more often leading to a higher on the results pages.


Offering great experience to internet readers has become a necessity in the internet world. And there isn’t a better way to cater for the needs of your users than leveraging on a responsive web design. It attracts search bots to your website ultimately improving its visibility to the world.